With the economy still in a delicate stage of its recovery, businesses can’t afford to go all out on Christmas corporate gifts anymore. The approach of buying high numbers of cheap promotional products and treating everyone to a festive treat are long gone and the new trend is to choose style and substance to the most deserving over high quantity to the masses.
So rather than just going buying nice looking corporate gift items it is important to think about what you want as a result of your gifts. Do you want to market your company and promote your brand? Do you want to reward and motivate your staff? Alas, it is quite rare in the world of Christmas corporate corporate gifts gifts to find a selfless gift, so think about your recipients and what will make the biggest impression.
This is an important time for marketing, promotions and staff motivation so to help you get the most out of your Christmas corporate gifts we have put together this guide to make this Christmas go with a swing.
It seems quite obvious, but if you are sending out Christmas corporate gifts with a marketing and promotional motive then it is the items that are practical and used most frequently that will be the most effective. If you are promoting your brand then chances are you will have the company logo on the gift and the gift itself will be an item that reflects the brand message, so the more often it is used the higher it’s visibility will be.
Every day office items are a good place to start, and products like flash drives and paperweights make excellent Christmas corporate gifts because of their high practicality and visibility. An item like this that has your company’s brand on it will be frequently seen and commit your company to the memories of those that matter the most, existing and potential customers.